THE FUTURE OF FASHION IS VEGAN
Vegan fashion is taking the textile sector by storm, and it is not going anywhere fast. There is no doubt that society is more aware of issues that 30 years ago were completely ignored. That is why nowadays many companies are joining the trend and using natural materials, or synthetic materials that are cruelty free, that offer the same resistance, quality and comfort.
Vegan fashion has grown a large following, and not necessarily only from vegans, but from anybody who cares about animal welfare and is actively trying to improve their conditions. We will talk more about this interesting topic below.
WHERE DOES THE TERM “CRUELTY FREE”COME FROM?
This term was used for the first time in 1959. Lady Dowding was an English vegetarian activist who worked to improve animal rights and persuaded leather manufacturers to use the “Beauty Without Cruelty” tag on their products.
In the 70’s Marcia Pearson founded the group “Fashion with Compassion” in the United States. Since then this trend has grown exponentially and has taken off in the last 10 years. Nowadays the term is well known by everybody.
VEGAN FASHION AND CRUELTY FREE PRODUCTS
Vegan fashion can be used by people who do not eat strictly vegan or vegetarian diets, but care about the tag “cruelty free”. When someone buys this type of product they are making clear that they care about animal welfare and do not agree with animal testing in the process of manufacturing a product.
Vegan fashion brands are aware of this change in mindset and, far from being left behind, they are investing in research, design and innovation to improve their natural materials, sustainable production and ethical values. Vegan brands have been able to keep up with the changes and rise to the challenges of recent years, putting animal welfare, consumers, and the environment at the forefront of their companies.
FASHION AND SUSTAINABILITY
We desperately need the fashion industry to be more sustainable. It is one of the big challenges that multinational companies are facing. Shortages in materials, energy and water, and the dependency on other countries where labour has been relocated to, are driving a change to more sustainable practices.
It is not surprising that we are seeing “Fast Fashion” brands offering discounts for recycling and second-hand clothing. The fashion industry is moving in the right direction and is starting to design and produce collections made from recycled materials.
DESIGNER VEGAN FASHION MADE IN SPAIN
At D13C Studio we care about the environment, animals and the latest trends. Because being sustainable is compatible with being fashionable and wearing high quality clothing and footwear.
We design and produce all of our vegan and ecological products in Spain, and take the utmost care throughout the manufacturing process to harness resources and use renewable energy.
If you are looking for clothing and footwear that is high quality, sustainable, designer and vegan, discover our collection on our website: